Strategic Communications

In 2019 the Planning and Economic Development Department hosted a Brand Workshop with City of Groton staff to identify opportunities to improve City of Groton communication channels, enhance engagement and information sharing to and with community stakeholders, and establish a City of Groton brand that provides clear and consistent messaging from all departments to the public.

In 2020, after a competitive bid among 14 applicants, Miranda Creative was selected as the preferred consultant for the City of Groton. Miranda Creative and City staff are executing the following recommendations:

  • Creating a unified brand presence among all departments;
  • Enhancing the City of Groton and Groton Utilities digital presence;
  • Creating a Citywide email database and associated communication campaigns to increase public outreach and engagement with all departments;
  • Creating universal resources including digital newsletter and custom stock photography
  • Developing a two year brand management plan leading up to the City of Groton’s 120th Anniversary;
Community Research & Assessment
Brand Development
Custom Stock Photography & Videography
Content Development
Website Consultation
Public Relations / Media Placement
Strategic Email Communications
Brand Management

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